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Drees Homes - Building Excellence and Recognition Through Strategic Public Relations

Client: Drees Homes

Industry: Real Estate

Introduction:

Drees Homes, a nationally recognized homebuilder with a presence in 10 markets across the United States, achieved a significant milestone when it was selected as a U.S. Best Managed Company. This prestigious recognition, sponsored by Deloitte Private and the Wall Street Journal, represented a remarkable achievement for the company. However, Drees Homes realized that the true impact of this honor could only be maximized through effective public relations. To bring well-deserved attention to their award and new "Build on Your Lot" program, Drees Homes turned to the expertise of REED Public Relations.

The Challenge:

In a highly competitive and crowded real estate market, even established companies like Drees Homes face the challenge of distinguishing themselves from the competition and ensuring that their achievements receive the recognition they deserve. This case study highlights how a well-executed public relations campaign can break through the noise, generate media coverage, and ultimately elevate a company's profile.

The Strategy:

REED Public Relations crafted a comprehensive media relations strategy to achieve Drees Homes' objectives. The strategy was centered around announcing the "Design Gallery Homes by Drees 'Build on Your Lot' Program." The program offered customers the opportunity to build a custom home on their own lot, a distinctive offering that would further set Drees Homes apart from competitors.

The strategy included the following key elements:

1. Press Release: A carefully crafted press release was designed to not only announce Drees Homes' achievement as a U.S. Best Managed Company but also introduce the innovative "Build on Your Lot" program. The press release served as the anchor of the campaign, providing essential information to media outlets.

2. Media Outreach: To ensure maximum exposure, media outreach efforts were directed at local news outlets in each of the 10 markets where Drees Homes operated. A localized approach was adopted to effectively reach the company's target audience.

3. Social Media Promotion: In today's digital age, social media is a powerful tool for amplifying a message. REED Public Relations leveraged social media platforms to further promote Drees Homes' award and program, reaching a broader audience.

The Success:

The PR campaign executed by REED Public Relations proved to be a resounding success for Drees Homes. The press release, strategically designed to highlight the award and the new program, captured the attention of several prominent news outlets. Notable publications such as the Cincinnati Business Courier and the Nashville Business Journal featured the press release, generating significant media coverage.

The media coverage, in turn, contributed to raising awareness of both the U.S. Best Managed Company award and the "Build on Your Lot" program among potential customers in each of the 10 markets where Drees Homes operated. This heightened visibility provided a valuable competitive advantage in a crowded and highly competitive real estate industry.

Conclusion:

The Drees Homes case study exemplifies the pivotal role of public relations in the real estate sector. In a marketplace inundated with competitors, achieving recognition and standing out is a formidable challenge. However, a well-executed PR campaign has the power to cut through the noise and secure valuable media coverage, elevating a company's brand and driving business growth.

The success of Drees Homes demonstrates that strategic public relations can be a game-changer, ensuring that deserving accolades and innovative programs reach their intended audience, thereby driving business growth and strengthening the company's position in the market.

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